Key Success Element #7 - Search Engine Placement
Search Engine Placement: Are Prospects Finding You Or Your Competitors?
SEO is constantly changing, and keeping up with the latest updates can feel overwhelming. What doesn't change is that your potential customers are still finding you — or your competitors — through organic search. Search Engine Placement is one of 12 critical points measured by the Business Success Scan.
Run Your Free Business Success Scan NowWhat Drives Search Engine Placement Success
Ranking well isn't about luck — here's what actually determines whether prospects find you:
Organic Search Drives Buying Decisions
Typical prospects like to feel in control of their purchasing decision-making process. Ranking well in search engines lets you reach them without them feeling like they are being marketed to — because a large number of people are already searching for what you offer.
Keyword Research Is Make-Or-Break
Prospects typically aren't searching with one or two words. Better than 70% of the time, they're searching for something very specific, using four words or more. What do you think they'll find when they type in "outboard engine repair near 75001"? They'll find the boat engine repair shops near Dallas, Texas who did their SEO homework.
Competitors Are Already Fighting For The Top Spot
Companies that strive to keep getting better at SEO and digital marketing are the ones you see at the top of these targeted, multi-keyword search phrases. Are your competitors getting the better of you when it comes to SEO?
SEO Has To Be Part Of Your Ongoing Strategy
In this digital age, SEO needs to be a permanent part of your digital strategy, not a one-time project. SEO can play a large part in the success of your inbound prospect traffic, so your future business success planning needs to take it seriously.
Why Search Engine Placement Matters
SEO can play a large part in the success of your inbound prospect traffic. When you complete the Business Success Assessment, it will show you right where your SEO results are today and provide you with the tools you need to optimize your Search Engine Placement so that more customers will connect with you.
The Bottom Line
Your prospects are searching for what you offer right now — the only question is whether they find you or your competitors. Run the Business Success Assessment to see exactly where your Search Engine Placement stands today and get the tools to improve it.
Find out exactly where your Search Engine Placement stands today, alongside the other critical success points that impact your business.
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