Key Success Element #6 - Local Search Directories
Your Business Is Probably Listed Wrong On Local Search Directories
Business owners are often taken by surprise when they search for their own businesses — the information customers see is frequently incorrect or out-of-date, even after claiming listings at sites like Google and Yelp. Over 70% of consumers who did a local search visited a business "near them", which means your listing accuracy directly affects whether customers find you or find someone else.
Run Your Free Business Success Scan NowWhy Your Listings Show Incorrect Information
Local search directories don't operate in isolation — here's how bad data spreads and why it's so hard to fix:
Incorrect & Outdated Information
Business owners who have already claimed their listings at sites like Google and Yelp continue to see incorrect information displayed, and more often than not have no idea where that information came from or how to fix it.
Where The Bad Data Comes From
Directories tend to pull business information from other sources they do not own or control. While they maintain their own databases, they also try to match information from these outside sources — so if your information is incorrect in one directory, that mistake is likely to spread.
When Search Engines Get Confused
If the information found from other sources is different enough, a search engine may believe it's an entirely different business. Sometimes incorrect information appears in so many places that it gets treated as the correct information, replacing what you actually intended.
A Rapidly Growing Location-App Market
Sites like MerchantCircle, Foursquare, and others are becoming mobile location providers for the Internet. The local search environment can be hard to navigate, and even harder to get displaying correctly everywhere at once.
The Power Of "Near Me" Searches
Over 70% of consumers who did a local search visited a business "near them". Adding "near me" to a search means your business not only needs to show up in results — customers are very likely to actually show up at your business afterward.
Why This Matters
The business owner has no clue as to where incorrect listing information came from, even after claiming listings on major sites. The Business Success Assessment shows you exactly where and how your business is listed on over 40 of the top local search directories, then gives you the tools to get every listing displaying the way you want it to be.
The Bottom Line
If your listings are wrong, incorrect information keeps spreading — and you may never know it until a customer tells you. The Business Success Assessment shows you exactly where and how your business is listed across over 40 of the top Local Search Directories, then provides the tools you need to fix them.
Find out exactly how your business is listed across the top Local Search Directories today.
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