Key Success Element #9 - Social Media Engagement
Social Media Engagement: Turn Likes Into Loyal Customers
Social media engagement is all about the likes and comments your business earns on its social efforts. Facebook alone has over 1.5 billion users per month, making it a place your business needs a real strategy for — alongside Instagram and Twitter, the other two most popular platforms.
Run Your Free Business Success Scan NowWhere Engagement Actually Happens
Each major platform has its own way for users to express appreciation for your business:
Re-tweets and followers are the key engagement signals here. Frequent, well-timed tweets keep your business visible in people's feeds.
Shares, likes and followers matter most on Facebook. With over 1.5 billion users per month, it is the platform where a solid engagement strategy pays off the most.
Likes and followers drive engagement on Instagram, one of the three most popular social media sites for businesses to build a presence on.
Why Followers Matter Most
Followers indicate the highest level of engagement, because those users have said they want to see more of your content on a regular basis — think of it as getting a website visitor to sign up for your e-mail list. Followers are the most likely to become customers. Social media engagement can work powerfully in your favor when a post goes viral and generates positive buzz that turns into targeted traffic. The reverse is also true: one poorly thought out tweet can create a storm of bad publicity that could prove to be the end of your business, so it's not something to enter into lightly. Frequent posts keep your business at the top of people's newsfeeds and remind customers you want their business — but too many posts looks like spam and you lose their attention.
The Bottom Line
Just having Facebook, Twitter, and Instagram pages is not enough — you have to engage users and create followers. By completing the Business Success Assessment you will see exactly where your social media engagement stands today, along with the resources you need to build real engagement.
Find out exactly where your business stands on social media engagement and the other key success elements.
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